Nick Gable

Main Content

Hi, I’m Nick.

I’m a digital storyteller with a decade of experience in content strategy, SEO, and copywriting. I can help your brand generate leads, connect with users, and drive users to take action on your website.

Connect with me to learn how I can best help your brand.

Search Engine Optimization

SEO is the most valuable, yet most misunderstood pillar of content marketing. A proper investment in SEO today can grant a 1000% return for your brand in 1-2 years. However, because SEO lacks the instant gratification that comes with social media or PPC, it is often not properly prioritized.

Not investing in SEO is a huge mistake.

I can help your brand:

Understand how users search for and consume content

Identify profitable keyword clusters for content marketing campaigns

Optimize existing pages for technical best practices

Analyze and learn from competitor’s success in your space

Rank for competitive ecommerce and SaaS keywords

Demystify Google’s complex best practices and recommended actions

Copywriting

While content strategy is the overarching “what” of digital marketing, copywriting is the “how.” Whether you’re making a push through social media, email, SEO, or PPC, somebody has to be there behind the scenes to write compelling content that drives readers to action.

I have expertise with a wide variety of direct response copywriting including:

  • Long-form blogs: 1500+ words distilling complex topics in language your users can understand
  • Ebooks: the best lead magnet for over a decade refuses to quit. Do you have a compelling offer for your users?
  • Email marketing: weekly newsletters, product announcements, guest/PR pitches, and more
  • Social media: daily posts, large CTAs, coordinated campaigns, and community engagement
  • PPC: compelling headlines and vivid descriptions in 90 characters or less
  • Video: scripts for YouTube and TikTok influencer marketing

Analytics & Reporting

While most of my career has been built on the creative side of digital marketing, I’ve always been a data nerd at heart. I have taken Microsoft Excel courses on Udemy for fun. My unofficial motto is “if you aren’t measuring, what are you even doing?!?”

I can help your brand define success, measure it, and translate those measurements into actionable insights.

I am proficient in the following reporting and analytics platforms:

Content Strategy

Content strategy is a meditation on the question “how well do you know your users?” Do you know where they spend time online? Do you understand their pain points? Can you answer questions they didn’t even know they had?

Content strategy is the glue that binds every interaction, from the first touch on TikTok, to a casual post on your blog, to a dedicated product offering or CTA page.

I can help your brand:

  • Understand your users through surveys, competitive analysis, and user profiling
  • Identify the most profitable topics for SEO and social media content campaigns
  • Develop strategies for distributing content through multiple channels (website, social media, email, PPC)
  • Architect a long-term content plan that will give you 1-2 years of actionable insights

WordPress

I have experience working with many popular CMS software including Drupal, Joomla, Kentico, & Magento, however, my main expertise is in WordPress. I built this site in WordPress in a single afternoon.

I’m deeply familiar with WordPress best practices for content management, security, SEO, performance, and operations. I’m familiar with many popular themes and plugins, and have a basic understanding of PHP to make deeper customizations if necessary.

I can help your brand:

  • Set up and optimize an ecommerce store using Woocommerce
  • Optimize email marketing and lead capture with tools like HubSpot or OptinMonster
  • Create a membership site with Memberpress
  • Optimize for SEO using Yoast or RankMath

Programming

Let me be clear: I am not a web developer, nor did I study computer science in school. However, over the past decade I have taught myself basic fluency in HTML, Markdown, CSS, JavaScript, Python, SQL, and PHP. I am familiar with enough coding and programming fundamentals that I can solve most problems that come my way. I am by no means a computer scientist, but I am comfortable:

  • Holding a conversation with real developers and integrating marketing efforts with the existing tech stack
  • Working with direct HTML, Markdown, and CSS to customize web pages
  • Customizing WordPress themes with PHP and/or JavaScript
  • Using Python to automate repetitive tasks and reporting

My Experience

2021
September 2021

Digital Currency Trader’s Alliance | Director of Marketing

Responsible for all aspects of branding, content creation, and marketing efforts for joindcta.org, a non-profit startup focused on lobbying for digital asset rights.
2019
February 2019

Northcutt | Senior SEO Strategist

Managed a portfolio of 8-10 clients and led a team of 4 internal specialists to plan and execute digital marketing campaigns with a focus on SEO and content strategy. Clients ranged from small startups to Fortune 500 businesses, primarily in tech, e-commerce, and SaaS.
2017
November 2017

L2T Media | Senior SEO Specialist

Responsible for implementing SEO strategy including page optimization, keyword research, technical fixes, and reporting for 15-20 clients monthly. Clients were mostly brick & mortar businesses with a strong need for local SEO.
2015
June 2015

Self Employed | Copywriting and SEO

Worked as a freelance copywriter, SEO, and WordPress designer for clients in the e-commerce and affiliate marketing space.
2013
June 2013

Hitachi Data Systems | Community Manager

Responsible for building positive customer experiences within the HDS community. Responsible for editing and optimizing technical content and content architecture for SEO and improved UX.
2011
January 2011

Reputation.com | Search & Social Media Strategist

Built out client’s personal brand using social media profiles, blogs, and WordPress websites. Coordinated content and link-building campaigns for over 250 clients in order to rank for all 10 spots for a given Google SERPs.

My Resume

Nick-Gable-ResumeDownload